The Covid-19 pandemic and the lockdown around the world has hit fundraising hard, especially for non-profit organizations that have had to postpone meetings with donors and figure out alternate routes to raise funds. This has changed the fundraising landscape, taking the whole infrastructure online. It is so convenient and seamless that many of these online fundraising ideas will remain prevalent long after this crisis is over. There are many benefits to this method and online fundraising is now a more appealing option than in-person engagements.
Here are a few online fundraising ideas.
· Text-to-give: Use your smartphone for raising funds. Research in-depth about what the audience would prefer as there are two ways of doing it. The first is text-to-give that automatically charges the donation amount through the mobile service provider of the donor. The other is text-to-donate that sends a link of the webpage to the donor who can complete the donation.
· Email campaign: This is one of the most cost-effective of all online fundraising ideas as it informs the community of your immediate needs, the cause, and how they can offer their support. While drafting a message, ensure that you have a catchy subject line. Make the email precise, to the point, and include a call to action.
· Social media campaigns: With people spending a lot of time on various social media platforms, a campaign here would be one of the important online fundraising ideas. Create compelling content on each channel about why you are asking people to donate to a cause and why they should. You can interact meaningfully with your followers who will then share your post with theirs.
Check out these meaningful online fundraising ideas.
